surface pattern design

Surtex 2017!

surtex2017-sofia cardoso

If you are headed to Surtex, in New York, from 21 to 23 of May, my lovely agency’s Art Licensing Department will be there with lots of new and exciting work from me and fellow artists. Stop by BOOTH #2933 to take a look and say hello!!
Art Directors feel free to make an appointment and also follow along through twitter: @sofiagcardosoo | @BrightLicensing.

Lilla Rogers Global Talent Search 2015

Lilla Rogers Global Talent Search 2015

On September 24th I uploaded my entry for the Lilla Rogers Global Talent Search 2015.

The brief was about a young woman called Antoinette and a day in her life, favorite places and things she is drawn to. From here we were supposed to design a pair of sneakers that Antoinette would like to wear when riding her bike to work.
After reading the brief over and over I sat down with my sketchbook and started taking notes on Antoinette’s interests and preferences, favorite patterns and typography, color trends and other bits before picking some of them that I knew they would work well with my own style of work. With that I ended up exploring the vintage, charming yet quirky side of Antoinette’s life, mixed with her love for vintage grey engravings of small animals, peonies, odd combos, floral embellishments with a touch of Parisian perfume bottles in the form of bird cages.

These are some of the sketches and although some didn’t make it to the final piece, I really enjoyed the research and sketching time. My favorite ones turned out to be the vintage inspired animal engravings that I did with a soft graphite pencil.

sketches-SofiaCardoso-Global Talent Search 2015

And here’s my final composition I submitted. I wanted my piece to portray a vintage, feminine yet quirky and carefree tone and that’s why I called my design “Born to Wander”. (more…)

Moodboard | Sweet Bloom

Sweet Bloom Moodboard by Sofia Cardoso

A very sweet and scented pattern collection is on the making. Today I’m sharing the moodboard I put together for inspiration. Can you guess the main theme?
The idea for this collection came to me when I was browsing through one of my all time favorite Instagram accounts. Sara Tso work looks stunning, delicious and to die for (although unfortunately I never had the pleasure to taste it and her LA Cake Club is an event I would certainly attend if I lived closer sigh).
Every time I see her pictures on my Instagram feed, it makes me want to draw and eat cake all day – for real! – and that’s how this collection came to life. Me, myself and I on a friday night, with a slice of cake in one hand and a pencil in the other.

(1.2.3.4.5.6.7)

Book Review | Graphic Artist Guild Handbook

graphic-artist-handbook-book-review-sofiacardoso

I’m one of those people that have two wish list Pinterest boards on books, one for business and career and another for any book that catches my interest, that can compete with the other boards regarding the amount of pins inside. Somehow every time I manage to get one off the list, three more end up there and I like to think that “I don’t have many books, I have too little shelving”.

Graphic Artist’s Guild Handbook of Pricing and Ethical Guidelines by Graphic Artists Guild, has been on my wish list for almost 2 years and recently I managed to get a good deal on it through my favorite and go to online shop for books.
When I received it in the mail I was really surprised because I wasn’t expecting it to be so big and heavy (it’s almost the size of an A4 paper with an approx 3,5 cm in thickness) which doesn’t make it very travel friendly. Two bowls of blueberries and a whole weekend was all it took me to go through it. I was a little overwhelmed with all the resources and information so I wanted to go through it a second a time and organize its content in a way I could easily find any topic whenever I needed. I have now 23 little markers on the book marking the topics and themes I know that will be helpful on a daily basis.

“While technology has created the constant need for graphic artists to stay informed and upgrade their skills, it also has made possible a multitude of convenient, professional development and sharing opportunities – many of them free – via online courses, tutorials, blogs, webinars, podcasts, and professionals groups and social networking sites. At no time in history have creative professionals been more connected.” (page 78)

The book is organized in 15 chapters followed by an Appendix with contracts and forms, a Glossary and membership documents to join the Graphic Artists Guild. Each chapter focus on a different theme, although you’ll be able to find different information about certain topics scattered in different chapters. For example, regarding the Greeting Card industry, I have pages marked on both the Graphic Design (page 177) and Illustration (page 241) chapters. (more…)

The Surface Pattern Design Lookbook Vol1

Last year I had the opportunity of taking part in a summer course hosted by the Make it In Design team. In this course we could pick one to three levels (I registered for all three and I’m glad I did it!) and on each of them we had briefs to work on. I’ve shared both the moodboards and my thoughts on each step of the course here on the blog so if you want to take a peek at it you can do so here: round 1round 2round 3. The briefings were challenging and inspiring, the community was always there to give support and all that helped me and my work grow a lot during Summer.

Later, some of us were invited to have our designs featured in a Lookbook the team was going to put together and today I’m happy to share the result with you! Once again thank you Make It In Design team for putting together this Lookbook.

Can’t wait to see what 2015 Summer School will bring!